TME's TOP PICKS: Independent baby clothing brands


If you are anything like me, my pre-baby clothes shopping addiction (hello daily purchases from asos, zara and topshop) has been transferred to obsessively clicking on instagram accounts with photos of stylish little bubbas and shortly thereafter finding myself on paypal ordering another five pairs of leggings for my son. Obsessed. Yes. And my son’s wardrobe is now much more stylish than my own. But there’s good reason for it, independent baby brands have some of the loveliest clothing bits we’ve come across in a long while. Here’s TME’s top picks:

1. TURTLEDOVE LONDON

One for those that love the monochrome trend. Turtledove London makes gender neutral organic cotton clothes for babies all the way up to five-year-olds (see pic above and below). Think classic dungarees, stylish blankets and romper suits with fun animal prints. Set up in 2016, the quality is fantastic and has the added benefit of coming with a reasonable price tag. Hot tip – they do bargainous end of season sales.

2. Little Cottons from MILEY & MOSS

On one of my long instagram browsing sessions, I stumbled across this lovely brand. A bit more pricey than Turtledove London and others, Little Cottons is the unisex brand of Miley & Moss, which sells a range of trendy cardigans, leggings and tops for newborns up to 12-year-olds. Launched in 2013, by parents of two Misia and Adam, we love their cardigans and hooded sweatshirts in particular! Another one for parents that would rather not dress their children up in head-to-toe Disney-themed outfits.

3. TOBIAS AND THE BEAR

This is the place to go if you are partial to printed leggings. Another unisex brand, Tobias & The Bear, established in 2013, is fast becoming a baby-wear staple in London. With its distinctive style, you will be able to spot its geometric-styled animal print (see below) from a mile off. The brand offers sizes from newborn up to six years. Like Turtledove London, they also do good value end of season sales (but you have to move quick to snap up a bargain).

4. FRED AND NOAH

From leggings and jumpers to baby bedding, this is one of our faves. It is also one of the go-to brands if you enjoy a bit of “twinning” with your little one – and are happy to don a pair of leggings too! Matching penguin leggings, why not? Established in 2014 by husband and wife team Natalie and Daniel, Fred & Noah (see below) caters for boys and girls aged 0 to four-years-old.

5. HUBBLE & DUKE

An Australian brand, Hubble and Duke designs beautiful, classic, cotton clothing and leather shoes in a contemporary style. Co-founded and run by mother of three girls Rosie, this is a must-look for parents of girls, with stunning dresses and romper suits. And the good news for H&D admirers is the Perth-based brand is now building up its boy clothing range too. For those with a love for classic baby clothes.

6. TINYCOTTONS

Founded in 2012, Spanish label Tinycottons is for the modern mama. The cool brand sells clothes with prints that range from bulldogs to llamas. More expensive than others on this list, the brand has developed a cult following with its distinct style. We’re obsessed with their rompers. Another one to watch out for at sale time, although like Tobias & The Bear, you need to move quick.

7. SCAMP AND DUDE

This hip British brand offers a bit of colour to pick you up on a grey day. Already gaining a cult following, Scamp and Dude offers fun sweatshirts – turquoise leopard print among others – for toddlers and older kids (see below) as well as matching ones for mum and dad. Guaranteed to put a smile on your face, and comfy to wear too. Slightly more expensive than some children's brands, expect to pay about £34 for a sweatshirt (and £50 for an adult version), but the quality gets a big tick from us.

8. MAMA OWL

If you love nothing more than cosy classic knitwear, then this is the baby brand for you. Mama Owl has a huge wool range, with knits in classic autumnal colours as well as a cotton range for lighter wear pieces. Bonnets and shoes can also be found on its website. It differs from the other websites listed here as it offers a variety of classic upmarket children's brands. As a result, a bit more pricey but for that you are getting great quality pieces that you’ll be able to hand down to the next sprog.

9. ORGANIC ZOO

This is a brand that is on my list for baby number two. Organic Zoo sells beautiful organic baby clothes, with classic bodysuits in monochrome. Our favourite one is a bodysuit emblazoned with just the word “milk” on it, or the polka dot salopettes (see below). In the brand’s own words, it is urban, playful, sustainable. Offers clothes from newborn up to the age of three.

10. ANOTHER FOX

Like most independent baby brands, Another Fox was set up by a mum in 2016 who was tired of seeing the same stereotyped selection of gender-specific pink and blue clothes, covered in cuddly animals. Another Fox offers a range of rompers (see below), bodysuits and leggings – and shorts in the summer – with trend-led prints. We love the classic, striped clothing as well as its fun space monkey print for an edgier vibe.

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